INSIGHTS
Starting from real problems,
we form our perspective
We document real recruiting challenges, solution processes, and outcomes, turning repeated practice into methods and insights.
Here you will find frontline cases as well as our ongoing observations on talent, organizations, and the industry.
01 · BEST PRACTICES
Best Practices
Industry Scenario IllustrationWhy do the most impressive candidatesfail to stay after being hired?
Recalibrate frontline talent profiles using months of real hiring results.
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Industry Scenario IllustrationTurn the experience of more than ten store managersinto actionable screening methods
Bring headquarters standards to the front end of hiring while continuously feeding store results back into the process.
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Industry Scenario IllustrationNew stores open one after another in other cities
How to bring talent on board in batches
Adjust talent pooling and follow-up around centralized interviews, complete onboarding in batches, and achieve around 90% 14-day retention.
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Industry Scenario IllustrationHighlight role appealSolve the hiring challenge for fixed night shifts
Use realistic job previews to clearly communicate both appeal and practical constraints, achieving 60+ new hires in 3 months.
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Industry Scenario IllustrationWithin a niche business formatfind bartenders who can truly handle pressure
Learn the client’s professional judgment through real interviews and fill multiple professional bartender positions within 7 days.
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Industry Scenario IllustrationOnly two weeks until openingStaffing gaps are still changing
Work backward from actual operations to define talent profiles and address onboarding constraints such as accommodation and scheduling.
Read best practices02 · INSIGHTS & IDEAS
Insights & Ideas

Understanding Organizations and Seeing People
Starting with recruitment, how AI helps HR make better decisions.
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Bringing the Benefits of AI Developmentto Every Individual
When AI enters the service industry, how can technology truly reach frontline workers?
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SURSPARK Appears at WAIC 2026Rebuilding frontline talent supply for the service industry with AI
Keeping talent supply in step with store growth.
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SURSPARK Completes Tens-of-Millions-Level Angel Funding Round
Using an AI workforce supply chain to help chain brands grow from hundreds to tens of thousands of stores, continuously delivering faster, more accurate, and more reliable frontline talent.
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